Thanks, Lunahillx, for requesting to be featured on our blog, only to have your DMCA company (Rulta, in this case) file takedowns against the very content you asked us to promote. What a waste of our time.
Here’s how this scam works: Many DMCA companies like Rulta use automated bots to mass-report content, regardless of whether it’s actually infringing or even authorized—like in your case, where you asked for the feature. They don’t bother verifying ownership or permissions; they just blast out takedowns, charge clients for ‘services,’ and call it ‘protection.’ Meanwhile, creators like you benefit from the exposure while pretending to be victims. It’s a shady business model that punishes legitimate platforms while lining the pockets of these so-called ‘protection’ services.”**
Key Points Added:
False Takedowns: DMCA companies often issue automated claims without verifying if the content is truly unauthorized, leading to abuse.
Profit Motive: They bill clients (like creators) for takedowns, even when the content is promotional or approved, turning copyright into a pay-to-play scam.
Hypocrisy: Creators may exploit this system—requesting features for exposure, then pretending infringement to appear “in demand” while harming smaller platforms.
No Real Protection: These companies prioritize quantity (and profits) over accuracy, hurting fair use and legitimate sharing.